When expectations are high, pay attention to the concept of “loss aversion” especially when you’re on version 2 of a project/event/business.
Last year in December, I had the opportunity to attend my first Girlboss rally, and I walked away feeling so inspired and motivated that I raved to everyone who would listen to me.
I wrote about my first experience here & the 10 things I walked away with.
So of course, when I heard there would be another one this year (this time in LA) I purchased the early nerd general admission ticket.
I gathered the group of friends I went with last year, plus two extra ones, and we flew out for an awesome 3-day weekend getaway.
And by all accounts, it was great. We had an awesome time.
We had a beautiful suite at the W. Ate at the PUMP restaurant. Went to a rooftop bar in the middle of the city, & we almost died riding electric scooters.
But as you can tell, none of those things have anything to do with the conference itself, because these were much more memorable than the conference itself.
There’s one thing that CEO Sophia Amoruso failed to realize when she put together the second Girl Boss rally: the concept of loss aversion.
This is namely the fact that people tend to prefer to avoid a loss than to acquire an equivalent gain.
What does that mean in terms of the Girlboss rally? And FOR YOU?
See, last year set a standard for us. The venue was intimate and quaint with an industrial feeling as it was set in an old warehouse building. All we had to do was walk a few steps to get to our next planned panel. There was coffee, tea, and snacks available from morning till night. We had a scheduled lunch break of half an hour, and we never felt rushed as the weekend progressed. Also, upon our departure, we received an amazing goody bag worth up to $500 from all of the sponsors of the rally. And as a bonus, our Uber rides we subsidized the whole weekend. Those were just the perks of being an attendee.
Then came LA.
We had the following frustrations:
- Paris Hilton was pegged as the keynote speaker (really?).
- We got an empty goody bag the first morning. Imagine our disappointment when all that was in it was a pen and a notebook. Compare it to last year when we got $500 worth of products. Apparently, the goody bag we received last year was now slated for the VIP ticket holders. Great. We were all terribly looking forward to it.
- During both days, we literally had 5 minutes to stuff our lunch down our throat because there was no ‘lunch break’. Some of us missed a speaker because we were waiting in line at the food trucks.
- One of the panels I chose started half an hour late because there were no chairs in the room for the panelists to sit in. CHAIRS. Basic event planning 101. Have chairs in each room.
- Multiple sessions were actually late to begin. Which meant I had to run across the lawn to the next session in order to not miss it because the venue was at the UCLA campus. That’s rough on someone with a herniated disc.
- There were no Uber discounts.
- The snacks & coffee situation was nothing compared to last year.
I want to tell you all of this, not to complain (I do recommend the event) but because people will leave with a bad taste in their mouth when they expect the second act to be of the same quality as the first, but ends up not being. Especially when they pay the same amount of money.
If you nail a performance or a report, you want to make sure that the next time around, you offer at least the SAME standard while you work hard to exceed expectations.
It’s hard to exceed expectations and WOW people.
But as long as you make sure that you deliver the same quality they’ve experienced before, you’re gold.
People, in general, accept a few glitches here and there as long as their experience isn’t tainted, but people won’t forgive if everything they encounter the second time around is subpar.
So my advice is to be aware of what you’re offering, what the experience is like, and how people react to it, so that next time around you at least meet the same expectations.